Her focus is on ‘cracking the code’ - discovering unique, revolutionary ways to emotionally and viscerally connect audience - to story.
Nicole McDonald is an award-winning writer and director who dreams-up extraordinary ways to experience stories. Leveraging new and emerging technologies as her primary creative tools, she marries interactivity and audience participation into each of her creative narratives. The thematic threads that connect all of her work are the human experience and the wonder of the natural world. Her stories are about feeling, connecting and evolving.
Nicole began working in games and moved into traditional advertising as a creative lead. She has developed integrated campaigns for some of the world's largest brands and has produced award-winning projects honored at Cannes, AICP, SXSW, Sundance New Frontier Lab, Sundance Film Festival, Cannes Film Festival, and the Future of Storytelling.
She now focuses on directing projects that fuse the digital and the real, including live performances augmented by sonar-sensing smartphones and interactive characters with a heartbeat.