We live at the influx of creativity, technology & culture
The In.flux Lab is a creative technology collective that produces live events.
Highlights from our past events (and maybe invites to new ones) are below!
Scaling AR & VR with AdTech
(March 2019) Virtual and augmented reality campaigns have become scalable tools in the marketer's toolbox -- and it's all thanks to adtech. We discussed how programmatic pipes and customer data converged to create VR and AR solutions that brands can quickly deploy and measure. (Including real-world examples).
The Reality Mixer
(December 2018) We ended the year with The Reality Mixer, an innovation lounge that blended curated conversations with art installations and AR & VR technology.
Over 100 attendees and speakers from across advertising, academia, media, technology and art gathered in Downtown Los Angeles to cover topics like ‘This is Your Brain on VR,’ ‘Virtual Love, Sex and Relationships,’ and ‘Augmenting the Consumer Experience.’
Rosé & Real Talk (About the Economics of VR)
(June 2018) While most of Adland was off in the South of France for Cannes Lions, we held our own rosé-themed event — of course, with a bit more tech woven in.
Panelists from across advertising, gaming, virtual worlds and VFX converged to get real about the economics of working in and creating content for VR.